During the 2014 FIFA World Cup, while most brands were celebrating players and teams, it made sense for Hyundai to celebrate fan passion. We created a TUMBLR site, original television and POS to highlight the rollercoaster ride of fandom. Along with artists and influencers from around the world, we created 160 original pieces featured on TUMBLR and Twitter that was supported by a NY Time Square activation. The push generated more than 17 million impressions, caused Hyundai's Twitter followers to spike 40% and claimed 35.9% of the branded chatter during June 1 - July 7.
Here are some spots that were created to reach the general market audience.
A collection of Spanish-only spots. Some are original Spanish concepts, while others were English spots that were transcreated for the U.S. Hispanic market.
Television campaigns for Reliant NRG. The goal is to feature Reliant Energy as more than just a utility company. To do this, we highlighted some of the added benefits that come with being a customer.
A collection of work created in English and Spanish. These campaigns were not created in English and translated to Spanish. From the very beginning, they were intended for BOTH languages. On the left, spots for the general market and on the right, the same spot for the Hispanic market.
We immersed Southern California to introduce McDonald's new Angus Third Pounders--literally wrapped buildings, busses, metro stations and more.
Telling stories while channeling the Theater of the Mind.
Launched social media channels for Prestone products during 2017 SEMA Show (Specialty Equipment Market Association).