Created a multimedia campaign to showcase fan passion surrounding the FIFA World Cup Tournament. The Hispanic Market campaign includes a television spot, and the #BecauseFútbol Tumblr site--a place for fans to browse and share 160+ pieces of custom content from artists from around the world.

#BecauseFútbol Overview

This is what it feels like to watch the World Cup from the office.

This is what it feels like to watch the World Cup from the office.

#BecauseFútbol Interactive

Hyundai "Because Fútbol"

Sing along

Sing along