As Head Writer of Hispanic Marketing at INNOCEAN, Marvin led the development of Hyundai Motor America's Spanish-language communications. Since 2012, he has created 360-degree campaigns in both English and Spanish.
Marvin also helped make Hyundai’s critically acclaimed, FIFA World Cup campaign, #BecauseFútbol. The campaign includes an HM TV spot and an interactive TUMBLR blog, BecauseFútbol.com. The campaign helped Hyundai score the top branded hashtag during the World Cup, while raising Hyundai’s Twitter following by 40 percent.
In addition to copywriting, Marvin is known for his experience as a Spanish-language consultant; on set or in the studio. He is seasoned at directing talent and transcreating General Market scripts with Hispanic Market insights.
AGENCY EXPERIENCE: TBWA\CHIAT\DAY / INNOCEAN USA / DAVIS ELEN / ALPUNTO / SAATCHI & SAATCHI, LONDON / OGILVY, MADRID
BRAND EXPERIENCE: HYUNDAI MOTOR AMERICA / BUFFALO WILD WINGS / TOYOTA PRIUS / McDONALD'S / SOUTHERN CALIFORNIA GAS CO. / UNIVERSAL STUDIOS / UCLA ALUMNI ASSOCIATION
EDUCATION: UCLA / MIAMI AD SCHOOL / BOOK SHOP
AWARDS: 2015 (FIFA) #BecauseFutbol: Clio Bronze - Integrated Campaign / Clio Bronze - Social Media / Clio Bronze - Website / IAB MIXX Awards Shortlist Honors - Integrated Campaign / Clio Bronze - Partnership / The A-List Hollywood Awards Sliver - Interactive and Social Media / Webby Honoree - Integrated Campaigns / ADDY Awards Best of Show - Integrated Campaigns / ADDY Awards Gold - Integrated Campaigns / ADDY Awards Gold - Digital Advertising / ADDY Awards Gold - Single Platform Consumer / EFFIE Finalist - Integrated Campaigns / "Idea of the Year" Innocean Worldwide Award / Grand Prix - San Francisco Global Conference Excellence Awards in Digital / 2004 Bill Bernbach Diversity Scholarship